Asphalt Sealing Business Advertising

by Judd Burdon
(www.asphaltkingdom.com)

Hello,

There are a few main things that can have an impact on the conversion of a marketing campaign in a newspaper.

1) Ad quality.

2) How large the ad is.

3) Where the ad is placed.

3) Date in which the ad is delivered.

With the above being said....

I highly recommend reviewing and comparing your ad quality to other competitors and getting advice from qualified sealcoating professional with a background of success.

Ask the newspaper editor or advisor to give you advice on the size of ad and the part of the paper that will attract the most eyes (example: Home maintenance section or Spring clean up or Fall Clean up).

Make sure to run heavy advertising at the beginning of the season (Spring), when people are cleaning up their yards and at the end of the season, when people are getting ready for the winter.

Also, be sure to include that you provide commercial and residential free estimates, on the marketing.

Another thing that seal coaters tend to push a side is the direct door-to-door marketing. Knocking on doors and leaving free estimates will bring the best conversion results at the end of the day. Generally, good sales people can close at a 10% closing conversion ratio when going door to door.

Some areas don't allow direct soliciting so I would recommend leaving a sorry we missed you door hanger like we provide as part of our marketing package. This allows you to leave a free estimate and let's the potential client know that you will be back in the area and that they can save on the travel expense and get a on the site discount. Works very well, you would be surprised with the number of callbacks.

Another thing that seal coaters need to be aware of is that more and more people search on the web to find a local contractor. Generally they go to www.google.com and type in their city or town followed by the keyword "sealcoating" or "seal coating", etc.

Example -- go to www.google.com and type in "Montreal Sealcoating" and pretend that you are a residential or commercial property owner. Follow the path and you will see that you will find a solution that fulfills your search with an opportunity to find a sealcoating company in your local area.

So, remember -- the Internet is being used more and more everyday so don't fall behind on that and make that a part of your marketing program too.

Hope this helps and all the best to you in your asphalt marketing and advertising endeavors.

Judd Burdon
Asphalt Sealcoating Equipment & Product Specialists
www.asphaltkingdom.com
1-866-399-5562